Putting An End To The The Blog Commenting Debate Once And For All

August 15, 2010 by admin · Leave a Comment
Filed under: SEO 

This has been an age old argument. Is blog commenting an effective method of earning one way backlinks or not. Truth be told, there are many sides to this argument, however, I am going to put it as blunt as possible for all to see here. Yes, it is a very worthwhile method of backlink building, and I am going to explain to you why in just a few moments.

First, I am going to talk about having a natural looking backlink structure. What I mean by this, is having a backlink structure that resembles exactly what happens in nature. The team behind Google are very good at finding out the methods that SEO Experts use to rank their sites, so naturally, one would assume that if Google got the idea that the big method of backlink generation at the time is article marketing, then they are more than likely going to end up discounting the value of these links somehow, if a website is ranking purely based on those backlinks alone.

However, a diverse range of backlink types within your backlink structure is always going to look good in Google’s eyes, as this looks natural. To use an example, lets say that site (a) has 400 backlinks that originates just from article directories, and site (b) has 400 backlinks, in equal quantity from article directories, blog comments, forum posts, RSS directories, and so on and so forth. Which one looks more natural?

Now, if we head back to the various questions and debates that we see in the various forums online, I am going to have to be as blunt as possible. On its own, blog commenting is an inefficient method of generating one way backlinks, and in all cases, something that you should not focus a large amount of time on. However, earning backlinks from a variety of sources is always going to be a great idea, as such, blog commenting when used to balance out a diverse link structure is extremely effective.

Now, we are going to go even deeper into the debate, and talk about the value of no follow and do follow links. Again, a lot of webmasters assume all too easily that the only backlinks of value are do follow backlinks. They couldn’t be more incorrect. Sure, a do follow backlink will pass page rank, but that is all. What is a high PageRank if Google is going to see your site as only having do follow backlinks?

In just about every scenario, the better methods involve completely forgetting about PageRank and followable links. The best methodology involves seeking backlinks from a variety of sources, that are a variety of types. It is as simple as that. Your end goal involves looking as natural to Google as possible as to avoid any possible penalisation, what most SEO people refer to as being “The Google Slap”.

In concluding this piece, I will refer to the question surrounding this article. Is blog commenting an effective method of SEO? The answer is only ever going to be yes, if this method is used responsibly as a method of varying the backlinks that point to your site. As with all methods, use it responsibly.

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